ConnectWise acquires billing and payment automation software provider MSP Wise-Sync


MSP software provider ConnectWisebacked by private equity firm Thoma Bravo, acquired payment and billing automation software provider Wise-Sync. Financial terms of the deal were not disclosed.

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Wise-Sync is based in Melbourne, Australia. The company, founded in 2013, has 26 employees referenced on LinkedIn.

This is ConnectWise’s second add-on acquisition in the past year. Previously, the company had acquired SmileBack, a tool for measuring customer satisfaction, at the end of 2021.

ConnectWise Acquires Wise-Sync: MSP Business Automation Details

Paul Macneill, Wise-Sync

ConnectWise and Wise-Sync have had a long-standing business partnership, and the Wise-Sync software platform has been popular with IT Nation partners since even before ConnectWise acquired HTG Peer Groups in 2018. “Hundreds” of MSP use Wise-Sync, although we don’t. Don’t know the adoption or revenue numbers of specific partners.

Wise-Sync integrates with ConnectWise Manage, a professional services automation (PSA) software platform. In the future, a ConnectWise Sell integration will allow MSPs to automate the collection of payments when their customer approves a sales proposal and the quote associated with the transaction. The acquired software also remains available for purchase as a standalone product through ConnectWise Marketplace.

Wise-Sync’s additional third-party acquisitions include Xero, QuickBooks, and Autotask – Datto’s PSA platform (now owned by Kaseya).

In a lengthy LinkedIn update, Wise-Sync Paul MacNeill further explained the M&A deal and thanked business associates and his family for making the trip possible. MacNeill now transitions to general manager of payments at ConnectWise.

ConnectWise Acquires Wise-Sync: Management Insights

Chris Timms, ConnectWise

In a prepared statement on the deal, Chris Timms, executive vice president of growth, ConnectWise, said:

“Wise-Sync provides payment and accounting software integration for MSPs and has a reputation for receiving excellent feedback from its partners. The long-standing relationship with Wise-Sync as a trusted integration to the ConnectWise APIs makes it a natural fit for more formal integration into the ConnectWise family. We’re looking forward to taking our first step into the payment processing space – ConnectWise products to date have not had this functionality. Expanding this part of our portfolio is an exciting move for us and our partners.”

MacNeill added:

“As part of ConnectWise, Wise-Sync will be able to leverage the expertise of ConnectWise to further enhance our unique ability to bring payment automation experiences to MSPs around the world. Developing the ability of MSPs to enhance the financial efficiency of their business is our top priority. ConnectWise opens the doors for us to do this at scale. »

MSP Software Market: ConnectWise and Rivals

ConnectWise, based in Tampa, Florida, now has more than 2,500 employees listed on LinkedIn. The main rivals in the MSP software market are Barracuda MSP, Kaseya (the new owner of Datto), N-able and NinjaOne, as well as upstarts like Atera, Syncro MSP and, among others.


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