AUSTIN, Texas and NASHVILLE, Tennessee — Sewing machine manufacturer SVP Worldwide uses software from Oracle to deliver a better customer experience (CX).
According to Oracle this month, all 171 stores in SVP Worldwide have been upgraded to Oracle’s latest point-of-service (POS) and customer relationship management (CRM) software.
The upgrade was led by Oracle Retail Consulting (ORC).
SVP is the parent company of several brands, including SINGER, HUSQVARNA VIKING and PFAFF.
With Oracle Retail Xstore Point-of-Service, SVP can better connect with its in-store shoppers. For example, SVP Worldwide associates can use their mobile devices to walk away from the cash register to “think with customers and provide a deeper level of customer service.”
SVP Associates can also use Oracle Retail Customer Engagement to get a comprehensive view of customer history and preferences to better engage with buyers and offer a more personalized approach, such as gift cards and promotions for customers. new and existing loyalty program members.
The implementations combine “Oracle’s continued innovation in our omnichannel retail portfolio combined with the deep knowledge of our consulting group,” said Mike Webster, SVP and GM, Oracle Retail.
Webster said that for a skilled trade, like sewing, “it’s so important to have knowledgeable associates who can really come in and help customers all over the store.”
“SVP Worldwide will be able to provide customers with the highly personal experience they are looking for,” said Webster.
Kevin Blanchard, CIO at SVP Worldwide, said, “By bringing agility to the customer experience, we can deliver a more satisfying shopping experience in our stores.
“From an operational perspective, this project allows us to integrate the needs of our store associates, while reducing support and hardware costs,” Blanchard said.